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CIEL/SEL/23443: Lead Retail Sales for a FMCG companty in Coimbatore
Coimbatore . Tamil Nadu . India
Posted 809 days ago
Job Summary

The Opportunity

The position is that of Lead -Direct Retail Sales in promoting the sales of premium product in multi- brand premium outletsThe position reports to the ­­­­­­­­­­­­­­­­­­­­­­­­­Retail Business Head.

Direct reports: - Sales Associates for each market (around 2 each for 4 southern states)



This is a Junior Management position in the organisation and has responsibility for managing the Direct Retails Sales of Premium products in south India. The role demands proven ability in managing sales team planning the beat plan for the sales associates and survey he market through associates to expand the reach of direct retailing. 

Some of the key areas of responsibility are as follows: 

Achieving Sales Target

  • The Lead Direct Retail Sales will support the Retail Business Head in achieving the monthly sales targets in respective markets.
  • Ensures the order Fill Rate on a timely basis  
  • Expand the reach of direct retail network by enrolling new retailers
  • Manage and motivate the team to deliver their metrices and Conduct Weekly reviews


Liasoning with Depot Operations

  • Project monthly demand, retailer wise & article wise to the backend operations team and ensure product availability.
  • Ensure the availability of retail finance wherever required to make sure that supplies are made on advance payment basis.


Marketing Initiatives

  • Study competition and give input for New Product Development 
  • Carry out survey to expand the network and ensure availability of products in stores
  • Assess BTL requirements and fulfil the needs
  • Give inputs on formulation of schemes and roll out the schemes 


Desired Skills & Experience

  • MBA (Sales & Marketing) with 3 to 5 years of experience in managing a team in consumer good sales in south Indian markets
  • Readiness to travel across markets.
  • Strong leader with good communication skills in English /Hindi & at least 2 South Indian languages, 
  • Strong team orientation and ability to drive sales team
sales, business development, FMCG, moder trade, retail, MT
Recruiter Info
Sanjana Udupi
About Us
CIEL HR Services

CIEL recruits talent for 2300+ companies in permanent as well as contractual roles spread across industry sectors from its 59 offices in 42 cities in India. We have multiple teams, each specialising in recruitment of talent across a wide range of skills and levels in sectors like Manufacturing, Energy, Infrastructure, IT & Outsourcing, Pharma, Financial Services, Consumer Products and Services. CIEL was listed among the Largest Staffing Companies in India No.1 in terms of Geo spread and at 14th place by revenue as per the report published in Feb 2021 by Staffing Industry Analyst (SIA).

We leverage technology to deliver a superior experience to the candidates who apply for a position open with one of our clients. Our team chooses a handful of best-matching candidates from the pool of available talent in the market based on the candidate's profile, skills and experience. These days, we recruit about 25000+ candidates a year and are growing this number every year.

We believe in finding talent from diverse backgrounds, striking a balance between the aspirations of our candidates with the requirements and thoughts of our clients while recruiting for them. CIEL won the Great Place to Work-Certification for the 2nd time in a row. Our team has remained passionate and committed to the core values of the company: Growth, Professionalism, Dignity and Diversity. CIEL is an ISO 9001:2015 certified company and committed to stakeholder satisfaction through continual improvements in its quality management system.

#GetTheBestOutofUs is its spirit.
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