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CIEL/SEL/1389: Brand Manager (Delhi)
Delhi . Delhi . India
Posted 1720 days ago
Job Summary

Job Purpose: 
 Build and execute Category entry and growth plans 
 Drive innovation 
 Own the top line and P&L for the category

Roles and Responsibilities: 
 Manage brands profitably and New Product Development 
 Identifying new business opportunities in the various categories handled by meeting 
consumers regularly and being aware of need gaps in the market and tapping those areas. 
 Develop business plans for opportunities identified. 
 Planning and Implementing the Go-To Market Plan 
 Develop the category /brand strategy that delivers consumer loyalty and generates demand. 
 Develop and execute category advertising and promotion campaigns with cost effective 
media mix to support brand objectives. 
 Conduct regular researches to be updated about the consumer trends 
 Should always have in-depth understanding of competition and their progresses through 
regular Market Visits and by means of Syndicated research tools like IMRB panel Data and AC Nielsen Retail Data. 
 Brand Profitability 
 Drive cost reduction projects to improve Margins 
 Coordinate all category product initiatives through the entire value chain to ensure seamless execution and profitable growth 

Functional Competencies: 
 Data Orientation 
 Relationship building 
 Understanding of distribution 
Behavioural Competencies: 
1. Strategic Thinking - Focusing and driving results for self and others, Creating and 
communicating a long - term strategy 
2. Handling ambiguity - Being Pro-active, Setting the pace and being flexible, Creating a sense of urgency by being energetic 
3. Driving Innovation - Being Venturesome, Creative Problem Solving, Relentless follow through and monitoring of processes 

Education: MBA/PGDM from Tier 1 institute 
Experience Required: 2 – 6 years in FMCG/FMCD/Telecom 
Location: Chennai

Brand marketing / MarCom / Atl Btl Activations / Email marketing / Campagins
Recruiter Info
Pranitaa Shetty
About Us
CIEL HR Services

CIEL recruits talent for 2300+ companies in permanent as well as contractual roles spread across industry sectors from its 59 offices in 42 cities in India. We have multiple teams, each specialising in recruitment of talent across a wide range of skills and levels in sectors like Manufacturing, Energy, Infrastructure, IT & Outsourcing, Pharma, Financial Services, Consumer Products and Services. CIEL was listed among the Largest Staffing Companies in India No.1 in terms of Geo spread and at 14th place by revenue as per the report published in Feb 2021 by Staffing Industry Analyst (SIA).

We leverage technology to deliver a superior experience to the candidates who apply for a position open with one of our clients. Our team chooses a handful of best-matching candidates from the pool of available talent in the market based on the candidate's profile, skills and experience. These days, we recruit about 25000+ candidates a year and are growing this number every year.

We believe in finding talent from diverse backgrounds, striking a balance between the aspirations of our candidates with the requirements and thoughts of our clients while recruiting for them. CIEL won the Great Place to Work-Certification for the 2nd time in a row. Our team has remained passionate and committed to the core values of the company: Growth, Professionalism, Dignity and Diversity. CIEL is an ISO 9001:2015 certified company and committed to stakeholder satisfaction through continual improvements in its quality management system.

#GetTheBestOutofUs is its spirit.
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